![]() Background Overview: Provide information about the company, service, and product to establish the client’s identity and describe the product that you’ll be marketing.These elements include background information, objectives and challenges, target audience, schedule, media strategy, and more, as described below. Most creative briefs require the same standard information, whether you’re creating an ad campaign, designing a logo, or developing a website. We’ve also provided free creative brief templates in Smartsheet, a real-time work execution platform that makes outlining your marketing efforts easier and more collaborative than Excel. You’ll find templates for advertising, graphic design, nonprofits, and more in Microsoft Word format, plus general creative brief templates for Microsoft Excel. To get you started, we’ve provided a collection of creative brief templates that you can download for free. For a creative brief to truly be effective, it should be developed in a timely manner so that it streamlines the project timeline, rather than interfere with it. The potential consequences of not using a creative brief include wasted time and money, miscommunication with clients, multiple revisions as the project keeps changing course, and a general lack of clarity on all sides, all of which can be avoided by using a creative brief. The brief also helps the project to run smoothly, stay on schedule, and ultimately be successful. The account manager creates the document in consultation with the client - this collaborative document helps ensure that all project stakeholders are on the same page from the start. Companies and freelancers often use creative briefs in marketing or advertising campaigns.Įssentially, a brief is a communication tool that lays the groundwork for a campaign. Managing Work Collections of actionable tips, guides, and templates to help improve the way you work.Ī creative brief is a short document that outlines the strategy, requirements, and vision for a brand or product, as well as the expectations, goals, and necessary resources.Solution Center Move faster with templates, integrations, and more.Events Explore upcoming events and webinars.Content Center Get actionable news, articles, reports, and release notes.Partners Find a partner or join our award-winning program.Professional Services Get expert help to deliver end-to-end business solutions.Technical Support Get expert coaching, deep technical support and guidance.Help Center Get answers to common questions or open up a support case.Smartsheet University Access eLearning, Instructor-led training, and certification.Community Find answers, learn best practices, or ask a question. ![]()
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